When designing a visual identity for this massive public space, we tried to capture all of the park's missions to be one identity that says it all. The logo of TEP consists of elements that symbolize connection, nature, and people while representing all of the 8 zones. The infinity shape of the logo is inspired by the Infinity Bridge that was designed to connect 2 separate areas of the park. Orange color as the main brand color is taken from the most notable trees in TEP, Eucalyptus deglupta. Combined with dark green as the symbolism of a huge green area in the middle of the city.

Tebet Eco Park is a project that involved so many parties. We worked along with the developer, contractor, and landscape architect to create cohesive branding works that align with the whole concept of the park. SIURA as the landscape architect plays a huge part to start our identity concept. We built the whole TEP visual identity around the park's main concept "Connecting People With Nature" from SIURA. Dinas Pertamanan & Hutan Kota DKI Jakarta as the client also fully support the development of this design.

The expanded visual elements are created to be an adaptive design that can easily use as key visuals and sign systems. We created 8 geometric icons along with 8 mascot designs that also represent the zones of the park. We also use a color coding system, especially on the signages and way-finding. This method is used to help the visitors easily understand the difference between the zones.

The identity design of Tebet Eco Park has been in line with the goal of the park revitalization, which are creating a well-designed park, and re-connecting the people with nature again. It has successfully moved the people of Jakarta into doing more outdoor activities here and has made the park as a new attraction in town.