JAKHABITAT
Project Scope
Design / Branding
As Jakarta Government wanted to develop a mass housing program, we helped them create one identity that fits the vision and mission. This program aims to elevate people's life through affordable housing. With JAKHABITAT, we can communicate and promote the program effectively whilst enabling it to be the main source of information for the people.
Leveling-up the people's life
JAKHABITAT's logo is formed in a typographic with a subtle symbolism in the middle. The three stacking A is a stacking roof that indicates vertical living, the dominant type of affordable housing that the Government wants to build around Jakarta for this program. Those three stacking A also pictured without the A's bridge, so it looks like arrows, which symbolized leveling-up.
Fully functioned identity systems
The visual identity system is created to be easily understood. Using the color coding system that aligned with Jakarta's city-branding colors, JAKHABITAT has different colors for each area. And combined with the sub-program label underneath the logo, it can help people to recognize the type of housing and where it is located.
