HYDE & BITE
Project Scope
Design / Identity
Hyde & Bite is a new pet-friendly hangout spot in Jakarta. It is in the same area as Hyde Park, a well-established, spacious dog park at the Central Market PIK2 rooftop. Hyde & Bite serves fusion Japanese cuisine in a modern minimalist atmosphere.
Modern-day human & dog connection
Embracing the connection between human & dog that has a long history, we developed a modern and urban identity concept entitled “Dog-People”. Visualized in an ampersand symbol with a hidden dog figure. Aside from being the connection mark of the Hyde & Bite name, the ampersand also act as the symbol of connection between human & theirs loving dogs.
The Dog People illustration
The visual identity is also emphasized with a group of Dog-People illustrations that act as casual urban hangouters. The group consists of some people's favorites.
