Project Scope

Design / Identity

When carrying out our daily activities, we often face many obstacles. Soff is an affordable home tissue that helps care for those kinds of obstacles, especially for moms who face many worries and unexpected things in the house. With the ability to absorb more, Soff is very dependable in every situation. 

Wipe worries, enjoy the flowers!

The visual concept of SOFF is inspired by the “flower”. Flowers can convey the brand values, keywords, essence, and something that connects to the target market. It's comforting, calming, and beautiful at the same time. Something that reflect how SOFF tissue can wipe all mom's worries.