NICE
Project Scope
Design / Identity
Nusantara International Convention & Exhibition (NICE) is a new development by Agung Sedayu at the most prestigious area in PIK 2. A massive complex of international-class venues that will provide all the growing needs for new MICE and Entertainment in Indonesia.
A Great Kingdom that ruled
South East Asia
NICE's visual identity is directly inspired by the Majapahit Kingdom. A great kingdom from the glory days of Indonesia, when we were known as Nusantara. NICE's logo is "Surya Majapahit," the most famous symbol of the kingdom, which is the cardinal direction indicating the gods. Every graphic element of NICE is also a depiction of Majapahit icons. The Jong Ship, the Water Dragon, and the Temple.
