Ayam Kari Poediema.
Project Scope
Brand Identity

A rebranding project of Ayam Kari Poediema, an Aceh & Medanese restaurant. They changed the whole business model to a modern on-the-go concept with the same traditional but more focused menu. Hence, the new brand identity is a marriage between traditional and modern vibes. We took the local Indonesian food stall visual style, mixed it with pop colors.