THREE K COFFEE
Project Scope
Design / Branding
Three K is a coffee shop that has been around since 2015. One of many conceptual coffee shops in Kemang, Jakarta, offers a friendly environment to hang out or work. As it gone washed out throughout the year, they wanted to renew their identity and the shop's vibes.
Different vibes for clearer direction
When Three K Coffee was "3K Coffee" it has a little ambiguity about the naming. Some thought all the coffee prices are 3.000 rupiah. So we went with a radical name change to make it clearer that the K stands for their philosophy, which is "Kopi", "Kita", and "Konsep". The name change also leads to a logo redesign that now more aligns with the new concept of interior design.
Quirky new friends
We introduce new mascots for Three K Coffe to elevate their communication with the community, something they really care about as a place to gather. The mascots are a group of 3 unlikely buddies, The Coffee Head, Chimpanzee, and Alien. The Coffee Head, which was already been used in the previous branding, now appears quirkier and minimalist. All of them are used on the coffee beans packaging and the ready-to-drink cans.
