KIEHL'S
Project Scope
Design & Illustration
KIEHL's has been doing a CSR program that focuses on orangutans as animals that must be protected. It's the second year of #pelukuntukorangutan campaign to protect their habitat and their survival through KIEHL's products.
Illustrations that shows empathy
The aim of the campaign is to drive people's empathy towards orangutans. Through heartwarming and playful illustrations, we wanted to deliver the messages while making them look adorable to the customers. The illustrations are the focal points of the campaign's visual design. It spreads across all mediums and became the special edition packaging of KIEHL's.
